Blackberry vs Iphone

Abstract The aim of this research was to investigate which is the best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed data for this research. The results indicate that the best smart phone so far is Blackberry because their company marketing mixes have been greatly positioned in the people’s mind and preferences.The marketing mix is a business tools in marketing product. The marketing mix is often crucial when determining a product or brand’s unique selling point (the unique quality that differentiates a product from its competitors) and is often synonymous with the four P’s (Borden, Neil. 1960). It is recommend that the marketing mix implemented by Blackberry is the most effective for mobile phone industry; as well as the smart phone, and the strategy lies within it should be followed and exaggerated from time to time to capture the greater demand of consumers. . INTRODUCTION There has been a massive trend in the mobile industry over these past five years. But in developing countries like Malaysia, the trend has just arrived here a couple years back. Every people walk by and teenagers run through, all with their brand new smart phones. Laughter and joy have encountered their live since the existence of the smart phone. 1. History IBM Simon was designed in 1992 and shown as a concept product in a computer trade exhibition took place in Las Vegas, Nevada.It was published and sold by BellSouth in 1993, and besides being a mobile phone, it also contained a calendar, address book, world clock, calculator, note pad, e-mail client, the ability to send and receive  faxes, and games. It had no physical buttons, instead customers used a  touch screen  to select telephone numbers with a finger or create faxes and memos with an optional stylus. Text was entered with a unique on-screen â€Å"predictive† keyboard. The term smart phone was used when Ericsson introduced the concept phone, GS88 and it was the first device labeled ‘smart phone. The trend of smart phone has been a great business to mobile entrepreneurs to expand their product assortments and this opportunity has injected Malaysia’s economic to a very potential growth. Hence, it also drives the local entrepreneur to set up a franchise business from the top smart phone brand which is the essence of the development of mobile industry in Malaysia. The relatively stable prices of Smartphone’s averaging around $309 in the region will continue to drive the industry’s strong growth momentum.In Southeast Asia where smart phone penetration is still nowhere near saturation levels, we can be sure that the current sales spurt will carry on for at least the next few years (The Next. 04-30. 2012). On the other hand, Canadian Research in Motion Blackberry has taken the lead in the smart phone market and being positively challenged by Steve Job’s Apple Iphone, the American, and among the world biggest inventors in mobile and computer. Blackberry and Iphone became a tsunami in the trend of consuming smart phone.Each and every part of newspapers and billboards has the advertisements and promotions of both brand simultaneously, all the latest application came by; altogether with Blackberry and Iphone. People were shocked and hardly believed that they experiencing a major revolution in their communicating devices and since then, hundreds and thousands of people world-wide will queue to buy the new version of smart phone by Apple and Blackberry when it was released in the market. 1. 2 Background Responding to the tremendous wave of the smart phones, the group has initiated and conducted a research on two smart phone market leaders, Apple an d Blackberry.The research was in objective to find the ‘best of the best’ by measuring the effectiveness of both marketing mixes. The group investigated the strategy they used in delivering the product to the customers and capturing the people’s interests on it. The research was named as Iphone versus Blackberry: Marketing Mix, and by this research, the group learned how well they drove the industry by changing the people’s wants into needs. 1. 3 COMPANY BACKGROUND 1. 3. 1 SMARTPHONE BLACKBERRY Blackberry is a line of Smartphone device. It developed and designed by Canadian company Research in Motion (RIM) since 1999.The function of the Smartphone Blackberry is a personal digital assistant, internet browsers, gaming devices, portable media players and so on. Their ability to sent and achieve email and instant massages is the primarily for maintaining a high level of security thought on device massages encryption. The device supports a large variety of inst ant massaging features including Blackberry Messengers (BBM). The first Blackberry device was introduced as a two way pager in Germany since 1999. The name of Smartphone was coined by the marketing company Lexicon Branding.Smartphone Blackberry was released to support push the email, mobile telephone, text messaging, via internet faxing, web browsing and others wireless information services. This is an example of convergent device. The RIM 850 and 857 used the Data Tac network is the original Blackberry device. Smartphone Blackberry is the first made headway in the marketplace by concentrating by email. The Blackberry email service to non-Blackberry devices currently offers from RIM. For example is the Palm Treo; through its Blackberry connect software. The original device had a monochrome display, but all current models have color displays.All models had a built-in QWERTY keyboard, optimized for thumbing, the use of only the thumbs to type. The models are the all-touch Torch 9850/9 860 except for the Storm series. 1. 3. 2 SMARTPHONE IPHONE Iphone also one of part line of the Smartphone designed. The market is by Apple Inc and it was unveiled by Steve Job, the CEO of Apple on January 2007. The iPhone 4s; the generation 5th generation iPhone was announced on October 2011 and released 10 days later. The function in iPhone 4 is a touch screen slate Smartphone also develop by Apple Inc.It is particularly marketed for video calling, consumption of media such as books and periodicals, movies and games and also for general web and email access. It was released in United Kingdom, France, Germany and Japan. Apple Inc. announced about iPhone 4 on 2010 at San Francisco. It runs Apple’s iOS operating system, the same operating system as used on prior iPhones, the iPad and the iPod Touch. The mainly control by the user’s fingertips on the multi-touch display. It is sensitive to fingertip contact and the latest operating system release is iOS 5. 1.The new desig n, which incorporated a UN insulated stainless steel frame that acts as the device’s antenna is the most noticeable difference between the iPhone 4 and its predecessors. The internal components are situated between two panels of chemically strengthened alumina glass. It has an Apple A4 processor and 512 MB of eDRAM. It predeceases and four times that of the original iPhone. Its 3. 5-inch (89  mm)  LED backlit  liquid crystal display  with a 960? 640 pixel resolution is marketed as the â€Å"Retina Display†. 1. 4 SCOPE OF PROJECT The project is about the comparison of Marketing Mix between Apple Inc.Corperation and Blackberry Company from United States of American which both of pioneer leading inventors for ‘Smart Phone’ in the world. Thus, it is focused on the several chosen model of Smart phone introduced by both company based on the Tools of Marketing Mix; product, Price, Place and Promotion (4P’s) in which will be the measurement methods of the comparison. 1. 4. 1 Location 1. 3. 1. 1 The research is conducted in Bandar Baru Bangi, Selangor and the respondent is estimated around 1000 to 2000 people. 1. 4. 2 Respondents segmentation: 1. 3. 2. 1 Numbers of respondents: 100 internet users 1. 3. 2. 2 Tools of research: 1. 3. 2. Researches are using 100% questionnaires via Internet Survey and not have other method. 1. 4. 2. 4 Microsoft Project used in structuring the Gantt chart. 1. 4. 3 Limitations of project: 1. 4. 3. 1 Website does not provide the required †¢ Groups were experiencing the difficulties in seeking the information about the company which the company’s websites does not prove the required information. 1. 4. 3. 3 Internal conflict †¢ Group members also caused negative effects on project from internal conflict †¢ For example, group cannot give the full commitment with other for find the information to collect the data in work project. . Objective of Project 1. Aim: Revealing the best bra nd for the consumer based on the Marketing Mix 2. Objective 1. Learning the fundamentals of project management. 2. Improving the studies on research methodology such as collecting information, interpreting data and conducting survey 3. Applying the teamwork theories while initiating the project. 6. Problem Statement / Research Question Marketing mix is a generally phase used to describe the different kinds choices organization have to in the whole process of bringing a product or service to market.The 4Ps is one way probably the best known way of defining the marketing mix and was first expressed. (1960, EMJ McCarthy) A problem faced by the marketing mix for Smartphone between BlackBerry and I phone. People want to know how companies can manage the marketing mix with competitor from 4 sides 4Ps. Firstly is services or product, people want to know the features does it have to meet these needs and there are any features they missed out or including costly features that the customer wo n’t actually used, how and where will the people use it.Secondly is about the place in marketing mix, people want more to know where do buyer look for the Smartphone product or services, the customer need used a sales force or attend the trade fairs or make online submission or others. For marketing mix in price, the problem statement people more to known what the value of the product or services to the buyer and what the offered to trade customer. At the last problem statement is marketing mix it is people want to know is about promotion, what the best promotion company used their Smartphone in the press or on TV, radio or internet and others. . Target User The purpose of this research was to examine which is the best smart phone brand between Blackberry and Apple I Phone based on the marketing mix of each product. Below are the people who were targeted on the research: 1. 7. 1 Blackberry and Apple I Phone users. †¢ Both smart phone brand users were the target user and also the respondents of this research. 1. 7. 2 Other smart phone users and future users. †¢ Besides both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. 1. LITERATURE REVIEW 2. Definition of marketing mix 2. 2 4Ps Nowadays, the demands of new technology of smart phones become increasing from day to day. As the demands have been climbing up, all producers of the smart phones are compete with each other in producing the best products that meet the consumer’s demand. In this project paper, we are trying to explore on the element of marketing mix which are product, place, price and promotion of the smart phones produced by Apple and Blackberry. These two companies are well known as the prime producers of the smart phones because of their high technology.In link with that, this research is trying to focus on how the products affect the customer satisfaction. Customer satisfaction is very important th ing to consider by the producers as it will affect the sale of the products and automatically increase the revenue. For Apple company, it is already known as the manufacturer of smart phones that manage to penetrates their products well into the market. Starting from the first model of Iphone, they finally capture the customer attention by their latest smart phone which is Iphone 4s. Blackberries also do not want to miss the opportunity to introduce their smart phones to the smart phones lovers.They have come out with the latest smart phones in order to fulfill the consumer’s needs and wants. How well their performance to attract the consumers to realize that their products exist in the market? This research will determine how well their marketing in promoting their products. Apple and Blackberry are known as the great company that come out with smart phones and certainly there are no other competitors can defeat them as their products and services are in the very good level of quality. There is a connection between service quality and customer satisfaction.If the service quality is in the very high level, there will be an increasing in customer satisfaction and it will keep the customer retention towards the products. As the example, Blackberry has produced variety of smart phones starting from Bold 1 until Bold 5 as well as the demand of the consumers whom wants the latest version on smart phones. The same things are happening to Apple Company which has produced their product series of Iphone and the latest one is Iphone 4s. This kind of situation shows that service quality plays an important role in adding up the customer satisfyHarvard Bureau of Business Research already did a research regarding marketing mix of food manufacturer in 1929. The primary objective of that research is to determine common figures of expenses for various marketing functions among food manufacturing companies. We are trying to do a kind of similar research paper on marketin g mix for Blackberry and Apple Iphone to see which types between product, place, promotion and price is more effective in selling the products. The list of four elements of 4p’s can be explained in more details.According to Borden, Neil H, the first element for product means what types of product lines that the company wants to offer. For example, the quality and design of certain product. Besides that, the new product policy should be considered too and research and development need to be done carefully. Secondly, is the place for selling the product. The manufacturer needs to consider the suitable place to sell their product so there will be no loss in the future. They need to determine where to put the product and make sure that the product can be accepted in that place. Next, promotion also is the most important element in marketing mix.Promotion is the hardest part for manufacturer to promote their products. Last but not least, price also plays an important role in marke ting mix. Price level must be determine whether it is suitable and affordable enough for the consumers to get the products. Marketing mix is related to the consumer’s buying behavior, the trade behavior, competition’s position and behavior, and also government’s behavior. Marketing mix need to be understanding well by the manufacturer as it has proved that it help as a device in teaching, business problem solving, and as an aid of thinking in marketing.In research process, there will be a tool that would help in gathering the findings. For this research, there are several methods that have been used in collecting the findings. Firstly, by using the questionnaire method. The questionnaires have been given to the 100 people in order to find out the answer on element of marketing mix and how the products affect the customer satisfaction. The interviewing method also be use to collect the information. The interviewing session is between the researcher and the Blackb erry and Apple Iphone seller around Selangor region. 3. 0 METHODOLOGYOur group had various method of using in the research. Among the method we used is questionnaire to get the response from people using Smartphone Blackberry and Iphone. It was distributing 100 questioners to people answer and get feedback as my research from their perception. Other else, our group also searching from internet for get much information and many examples about how many people using Smart Phone like Blackberry and Iphone in Malaysian and the questionnaire. In order that, we are always ask our lecturer Puan Hasnira as my lecturer the Group Project subject for monitoring.Other various we used of using in the research from interview a few friends using the Smart Phone at collage or out of collage and get the perception from this research. 1. SELECTION OF RESPONDENT †¢ For the selection of respondent we are used from both of Smartphone Apple Iphone and Blackberry brand users were the target user and a lso the respondents of this research. In order that, we are also used from other Smartphone user or future users, beside both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. . Questionnaire In order that, the survey used by on internet for the questionnaire to promote our product. We passed the questionnaire based on Facebook, email and other else. Our group used the Survey Monkey for making the questionnaire and save all data and all answer from people. Used the survey on internet can make people to answer our questionnaire and helps makes success on survey. It’s easy to pass the questionnaire from survey buy internet. 3. Data Collection Study Besides that, have five parts on the questionnaire for making the question.Part A people answer the question based on thick the question and choose the answer based people choice. Part B is people should be underline the product are using and answer the questi on based on your product, also with part C and part E. Part D people should be thick the answer based on the box for answer the question. 4. PROJECT MANAGEMENT 1. WORK BREAKDOWN STRUCTURE The approach of breaking down the work used by the group in prior to converge in developing a detailed list of the activities needed to execute this project . The figure below shows the group WBS for the project. pic] 2. COLLECTING THE INFORMATION 1. Collecting information The very first step in project executing. The information collected is all about the marketing mix for Apple and Blackberry. 2. Analyzing and dividing information The information collected is being analyze and divided. 3. Gathering output The information that have been analyze are collected together to find out the results or findings 4. Moderation The process of arranging and gathering the collected data. 3. CONDUCTING INTERVIEW 1. Conducting interview Interview is the next process after information have been collected.The inter view approaches is using to gather the information from the respondent. In this case, the respondent is the salesperson of Apple and Blackberry phones. 2. Analyze requirement The process of analyzing the requirement needed to identify the types of information gathered. 3. Investigating information The next process in work breakdown structure. The information gathered must be investigate to find the results. 4. Gathering output The last step is gathering the output or the information get from the interview session and arrange in correct order. 4. SURVEY 1. SurveyThe survey is carry out in Bandar Baru Bangi where the expected respondent is the most. 2. Endorsement of questionnaires The questionnaires prepared are distributed to the target respondent in Bandar Baru Bangi. 3. Intepreting information The process of translating the data into useful information 4. Moderation The process of arranging the data collected. 5. 0 FINDING AND ANALYSIS PHONE’S BRAND USER [pic] Figure 5. 1 e xplain how many people using the brands of Smartphone between genders. For male using the Smartphone Iphone is 8%, Blackberry 26% and for Non-user Smartphone is 7%.In order that genders for female using the Smartphone Iphone are 9%, Blackberry 38% and Non-user Smartphone is 12%. The higher user using Smartphone Blackberry for female and male. OCCUPATION [pic] Figure 5. 2 explain the monthly income in occupation user for the Smartphone. Monthly income below RM1000 is using the Smartphone start from student, the higher using then Smartphone is 46%, Blue Collar Worker and White Collar Worker is 2%. For monthly income around RM1000-RM3000 for student is 2%, Blue Collar Worker is 25 and White Collar is 8%.In order that for monthly income RM300 and above more to Blue Collar Worker 5% and White Collar Worker is 11%. WHAT DO YOU THINK OF THE PHONE? [pic] Figure 5. 3 explain what people think about the brands of users. Firstly for it’s a new product the user of Iphone is 8%, Blackberr y is 12% and Non-user Smartphone is 3%. Iphone user said the think of the phone is 7%, blackberry is 28% and Non-user is 2% and lastly is about because a lot of people are using it for user Iphone is 2%, Blackberry is 24% and Non-user Smartphone is 14%. Many users Blackberry in this Bar Chart.WHY DO YOU CHOOSE THE PHONE? [pic] Figure 5. 4 explain why people choose the Smartphone. The user Non-user 4%, Blackberry 18% and Iphone 3% choose because the phone suits with their preferences. In order that, 5% for Non-user, 23% for Blackberry and 7% for Iphone choose the phone cause of they are like the features. And lastly because of the new trend, Smartphone Iphone support 7%, Blackberry 23% and Non-user is 10%. DO YOU THINK THAT THE PRICE OF YOUR PRODUCT IS REASONABLE? [pic] Bar Chart explains what people think the price in product is reasonable for Smartphone.Have 7% support yes and no from neither. In order that, from Smartphone Blackberry had 63% said yes and 5% said no. Smartphone Iph one 26% said the price is reasonable and 2% is not accepting the price is reasonable. DO YOU KNOW THE LATEST PROMOTION OFFERED ON THE PHONE? [pic] Figure 5. 6 explain how many people know the promotion latest in advertisement offered on the Smartphone. For television have 14% said yes, 4% said no and 1% did not hear new promotions. Radio, only 3% said yes. Internet, 45% said yes, 2% said no and did not hear the promotions.Newspaper, 18% said yes, 3% said no and 1% said did not hear new promotions. And last people know the latest promotion on banner, 5% said yes and only 1% said no. the higher people know the latest promotion on internet. WHAT IS YOUR OPINION TOWARDS THE PHONE? [pic] Figure 5. 7 explain about what opinion of people towards the phone choose. The first opinion its had 5% it is a they are don’t think that the phone is the best in market for now, also 18% people give the opinion is they are certainly hope that there is more new model to come .In order that had oth ers such as their own opinion support 9% and the higher opinion from people its 77%, they are said the phone they are used is the best phone so far. WHICH ONE DO YOU FEEL THAT IT IS WORTH TO OWN EVEN THOUGH IT COSTS? [pic] Pie chart in Figure 5. 8 explains about which one people feel that it is worth to own even thought it costs? Have 16% people feel that IPhone it worth to their own even though it costs than BlackBerry it’s 84%. I KNOW THE NEAREST OUTLET THAT SELLS THE PHONE. [pic] Figure 5. 9 explain about how many people nearest outlet that sells the phone.And the result its 23% said disagree about nearest the outlet, 4% said neutral and the higher it’s 73% people said agree about the people know the nearest outlet that sell the phone. And many people agree about that. I FIND IT IS HARD FOR ME TO GO TO THE OULET BECAUSE IT IS NOT STRATEGICALLY LOCATED. [pic] Figure 6. 0 explain that people how to easy people go to the outlet because it is not strategically located. The result is 10% people agree the located it not good strategies, 29% said that are neutral and the higher said 61% people said disagree about the located it’s not strategies.I LIKE TO GO TO THE OUTLET TO CHECK OUT NEW MODEL BECAUSE THE OUTLET IS VERY ACCOMMODATING AND THE SERVICE IS EXCELLENT. [pic] Figure 6. 1 explain how many people agree or disagree with like to go the outlet to check out new model because the outlet is very accommodating and the service is excellent. 15% neutral, in order that 29% it’s agreed and the higher like to go the outlet to check out new model is disagree 56%. DO YOU THINK THAT THE ADVERTISEMENT BY THE COMPANY ALERTED YOU ON THE EXISTENCE OF THE PHONE? [pic] Figure 6. 2 explain what people thing about the advertisement by the company alerted on the existence of the phone?People alert the existence of the phone is 70% said yes, that mean people said yes is higher. Second is 22% people said not entirely the company alert on the existence of the phone and lastly is 8%% people said no. 6. RECOMMENDATION Based on the research findings, Apple and Blackberry should improve their marketing strategy that focus on these four elements: product, place, price and promotion. The manufacturer must determine what product that fit the customer’s need and wants. The product produced need to satisfy the customer’s demand so that they can generate more profit rather than losses.In view of place, the Apple and Blackberry companies should have a detail research to sell their products well. The wrong place can affects the sales of products. Pricing also plays an important role in selling the goods. The price need to match with the target prospect’s income and affordable to own. Last but not least, promotion is the part of a good marketing process. Without promotion, even greatest products can’t be penetrated well into the market. 7. CONCLUSION The conclusion was that our research Smartphone would last the longe st in the entire device the tested. Our conclusion do support from our research paper.What we think that the research we are went smoothly and can handle any problem we have, except for the fact that the respondent in our survey it’s not satisfaction because it is not running fast in something. Therefore, we had to take measurements quickly. An interesting future for our research might involve testing about our research and marketing mix in Smartphone Blackberry and Apple IPhone to stimulate actual customer using is higher or lower in marketing mix plan. 8. REFFERENCES Abkowitz Alyssa. Hempel Jessi. Thai, Kim. How Blackberry Does It. (2009). Fortune 160,(4), pg. 92-100. Retired October 2009, from BusinessSources Complete Anderson, Thomas M. What You Need to Know About Smartphones 2. 0. (2009). Kiplinger’s Personal Finance, 63, (11), pg. 79. Retrieved October 2009, from Business Source Complete. Canadian company Research In Motion (RIM) since 1999. [2]. managementparadi se. com/forums/marketing- management/209000-marketing-mix-blackberry. html. Cleverly Simple. (2009). Economist, 392, (8651), pg. 80-81. Retrieved October 2009, from Business Source Complete. Datamonitor: Apple Inc. (2009). Apple Inc. SWOT Analysis, p. 1-11. Retrieved October 2009, From Digital Daily – John Paczkowski – IPhones Desire Drive (2010). Blackberry vs Iphone Abstract The aim of this research was to investigate which is the best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed data for this research. The results indicate that the best smart phone so far is Blackberry because their company marketing mixes have been greatly positioned in the people’s mind and preferences.The marketing mix is a business tools in marketing product. The marketing mix is often crucial when determining a product or brand’s unique selling point (the unique quality that differentiates a product from its competitors) and is often synonymous with the four P’s (Borden, Neil. 1960). It is recommend that the marketing mix implemented by Blackberry is the most effective for mobile phone industry; as well as the smart phone, and the strategy lies within it should be followed and exaggerated from time to time to capture the greater demand of consumers. . INTRODUCTION There has been a massive trend in the mobile industry over these past five years. But in developing countries like Malaysia, the trend has just arrived here a couple years back. Every people walk by and teenagers run through, all with their brand new smart phones. Laughter and joy have encountered their live since the existence of the smart phone. 1. History IBM Simon was designed in 1992 and shown as a concept product in a computer trade exhibition took place in Las Vegas, Nevada.It was published and sold by BellSouth in 1993, and besides being a mobile phone, it also contained a calendar, address book, world clock, calculator, note pad, e-mail client, the ability to send and receive  faxes, and games. It had no physical buttons, instead customers used a  touch screen  to select telephone numbers with a finger or create faxes and memos with an optional stylus. Text was entered with a unique on-screen â€Å"predictive† keyboard. The term smart phone was used when Ericsson introduced the concept phone, GS88 and it was the first device labeled ‘smart phone. The trend of smart phone has been a great business to mobile entrepreneurs to expand their product assortments and this opportunity has injected Malaysia’s economic to a very potential growth. Hence, it also drives the local entrepreneur to set up a franchise business from the top smart phone brand which is the essence of the development of mobile industry in Malaysia. The relatively stable prices of Smartphone’s averaging around $309 in the region will continue to drive the industry’s strong growth momentum.In Southeast Asia where smart phone penetration is still nowhere near saturation levels, we can be sure that the current sales spurt will carry on for at least the next few years (The Next. 04-30. 2012). On the other hand, Canadian Research in Motion Blackberry has taken the lead in the smart phone market and being positively challenged by Steve Job’s Apple Iphone, the American, and among the world biggest inventors in mobile and computer. Blackberry and Iphone became a tsunami in the trend of consuming smart phone.Each and every part of newspapers and billboards has the advertisements and promotions of both brand simultaneously, all the latest application came by; altogether with Blackberry and Iphone. People were shocked and hardly believed that they experiencing a major revolution in their communicating devices and since then, hundreds and thousands of people world-wide will queue to buy the new version of smart phone by Apple and Blackberry when it was released in the market. 1. 2 Background Responding to the tremendous wave of the smart phones, the group has initiated and conducted a research on two smart phone market leaders, Apple an d Blackberry.The research was in objective to find the ‘best of the best’ by measuring the effectiveness of both marketing mixes. The group investigated the strategy they used in delivering the product to the customers and capturing the people’s interests on it. The research was named as Iphone versus Blackberry: Marketing Mix, and by this research, the group learned how well they drove the industry by changing the people’s wants into needs. 1. 3 COMPANY BACKGROUND 1. 3. 1 SMARTPHONE BLACKBERRY Blackberry is a line of Smartphone device. It developed and designed by Canadian company Research in Motion (RIM) since 1999.The function of the Smartphone Blackberry is a personal digital assistant, internet browsers, gaming devices, portable media players and so on. Their ability to sent and achieve email and instant massages is the primarily for maintaining a high level of security thought on device massages encryption. The device supports a large variety of inst ant massaging features including Blackberry Messengers (BBM). The first Blackberry device was introduced as a two way pager in Germany since 1999. The name of Smartphone was coined by the marketing company Lexicon Branding.Smartphone Blackberry was released to support push the email, mobile telephone, text messaging, via internet faxing, web browsing and others wireless information services. This is an example of convergent device. The RIM 850 and 857 used the Data Tac network is the original Blackberry device. Smartphone Blackberry is the first made headway in the marketplace by concentrating by email. The Blackberry email service to non-Blackberry devices currently offers from RIM. For example is the Palm Treo; through its Blackberry connect software. The original device had a monochrome display, but all current models have color displays.All models had a built-in QWERTY keyboard, optimized for thumbing, the use of only the thumbs to type. The models are the all-touch Torch 9850/9 860 except for the Storm series. 1. 3. 2 SMARTPHONE IPHONE Iphone also one of part line of the Smartphone designed. The market is by Apple Inc and it was unveiled by Steve Job, the CEO of Apple on January 2007. The iPhone 4s; the generation 5th generation iPhone was announced on October 2011 and released 10 days later. The function in iPhone 4 is a touch screen slate Smartphone also develop by Apple Inc.It is particularly marketed for video calling, consumption of media such as books and periodicals, movies and games and also for general web and email access. It was released in United Kingdom, France, Germany and Japan. Apple Inc. announced about iPhone 4 on 2010 at San Francisco. It runs Apple’s iOS operating system, the same operating system as used on prior iPhones, the iPad and the iPod Touch. The mainly control by the user’s fingertips on the multi-touch display. It is sensitive to fingertip contact and the latest operating system release is iOS 5. 1.The new desig n, which incorporated a UN insulated stainless steel frame that acts as the device’s antenna is the most noticeable difference between the iPhone 4 and its predecessors. The internal components are situated between two panels of chemically strengthened alumina glass. It has an Apple A4 processor and 512 MB of eDRAM. It predeceases and four times that of the original iPhone. Its 3. 5-inch (89  mm)  LED backlit  liquid crystal display  with a 960? 640 pixel resolution is marketed as the â€Å"Retina Display†. 1. 4 SCOPE OF PROJECT The project is about the comparison of Marketing Mix between Apple Inc.Corperation and Blackberry Company from United States of American which both of pioneer leading inventors for ‘Smart Phone’ in the world. Thus, it is focused on the several chosen model of Smart phone introduced by both company based on the Tools of Marketing Mix; product, Price, Place and Promotion (4P’s) in which will be the measurement methods of the comparison. 1. 4. 1 Location 1. 3. 1. 1 The research is conducted in Bandar Baru Bangi, Selangor and the respondent is estimated around 1000 to 2000 people. 1. 4. 2 Respondents segmentation: 1. 3. 2. 1 Numbers of respondents: 100 internet users 1. 3. 2. 2 Tools of research: 1. 3. 2. Researches are using 100% questionnaires via Internet Survey and not have other method. 1. 4. 2. 4 Microsoft Project used in structuring the Gantt chart. 1. 4. 3 Limitations of project: 1. 4. 3. 1 Website does not provide the required †¢ Groups were experiencing the difficulties in seeking the information about the company which the company’s websites does not prove the required information. 1. 4. 3. 3 Internal conflict †¢ Group members also caused negative effects on project from internal conflict †¢ For example, group cannot give the full commitment with other for find the information to collect the data in work project. . Objective of Project 1. Aim: Revealing the best bra nd for the consumer based on the Marketing Mix 2. Objective 1. Learning the fundamentals of project management. 2. Improving the studies on research methodology such as collecting information, interpreting data and conducting survey 3. Applying the teamwork theories while initiating the project. 6. Problem Statement / Research Question Marketing mix is a generally phase used to describe the different kinds choices organization have to in the whole process of bringing a product or service to market.The 4Ps is one way probably the best known way of defining the marketing mix and was first expressed. (1960, EMJ McCarthy) A problem faced by the marketing mix for Smartphone between BlackBerry and I phone. People want to know how companies can manage the marketing mix with competitor from 4 sides 4Ps. Firstly is services or product, people want to know the features does it have to meet these needs and there are any features they missed out or including costly features that the customer wo n’t actually used, how and where will the people use it.Secondly is about the place in marketing mix, people want more to know where do buyer look for the Smartphone product or services, the customer need used a sales force or attend the trade fairs or make online submission or others. For marketing mix in price, the problem statement people more to known what the value of the product or services to the buyer and what the offered to trade customer. At the last problem statement is marketing mix it is people want to know is about promotion, what the best promotion company used their Smartphone in the press or on TV, radio or internet and others. . Target User The purpose of this research was to examine which is the best smart phone brand between Blackberry and Apple I Phone based on the marketing mix of each product. Below are the people who were targeted on the research: 1. 7. 1 Blackberry and Apple I Phone users. †¢ Both smart phone brand users were the target user and also the respondents of this research. 1. 7. 2 Other smart phone users and future users. †¢ Besides both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. 1. LITERATURE REVIEW 2. Definition of marketing mix 2. 2 4Ps Nowadays, the demands of new technology of smart phones become increasing from day to day. As the demands have been climbing up, all producers of the smart phones are compete with each other in producing the best products that meet the consumer’s demand. In this project paper, we are trying to explore on the element of marketing mix which are product, place, price and promotion of the smart phones produced by Apple and Blackberry. These two companies are well known as the prime producers of the smart phones because of their high technology.In link with that, this research is trying to focus on how the products affect the customer satisfaction. Customer satisfaction is very important th ing to consider by the producers as it will affect the sale of the products and automatically increase the revenue. For Apple company, it is already known as the manufacturer of smart phones that manage to penetrates their products well into the market. Starting from the first model of Iphone, they finally capture the customer attention by their latest smart phone which is Iphone 4s. Blackberries also do not want to miss the opportunity to introduce their smart phones to the smart phones lovers.They have come out with the latest smart phones in order to fulfill the consumer’s needs and wants. How well their performance to attract the consumers to realize that their products exist in the market? This research will determine how well their marketing in promoting their products. Apple and Blackberry are known as the great company that come out with smart phones and certainly there are no other competitors can defeat them as their products and services are in the very good level of quality. There is a connection between service quality and customer satisfaction.If the service quality is in the very high level, there will be an increasing in customer satisfaction and it will keep the customer retention towards the products. As the example, Blackberry has produced variety of smart phones starting from Bold 1 until Bold 5 as well as the demand of the consumers whom wants the latest version on smart phones. The same things are happening to Apple Company which has produced their product series of Iphone and the latest one is Iphone 4s. This kind of situation shows that service quality plays an important role in adding up the customer satisfyHarvard Bureau of Business Research already did a research regarding marketing mix of food manufacturer in 1929. The primary objective of that research is to determine common figures of expenses for various marketing functions among food manufacturing companies. We are trying to do a kind of similar research paper on marketin g mix for Blackberry and Apple Iphone to see which types between product, place, promotion and price is more effective in selling the products. The list of four elements of 4p’s can be explained in more details.According to Borden, Neil H, the first element for product means what types of product lines that the company wants to offer. For example, the quality and design of certain product. Besides that, the new product policy should be considered too and research and development need to be done carefully. Secondly, is the place for selling the product. The manufacturer needs to consider the suitable place to sell their product so there will be no loss in the future. They need to determine where to put the product and make sure that the product can be accepted in that place. Next, promotion also is the most important element in marketing mix.Promotion is the hardest part for manufacturer to promote their products. Last but not least, price also plays an important role in marke ting mix. Price level must be determine whether it is suitable and affordable enough for the consumers to get the products. Marketing mix is related to the consumer’s buying behavior, the trade behavior, competition’s position and behavior, and also government’s behavior. Marketing mix need to be understanding well by the manufacturer as it has proved that it help as a device in teaching, business problem solving, and as an aid of thinking in marketing.In research process, there will be a tool that would help in gathering the findings. For this research, there are several methods that have been used in collecting the findings. Firstly, by using the questionnaire method. The questionnaires have been given to the 100 people in order to find out the answer on element of marketing mix and how the products affect the customer satisfaction. The interviewing method also be use to collect the information. The interviewing session is between the researcher and the Blackb erry and Apple Iphone seller around Selangor region. 3. 0 METHODOLOGYOur group had various method of using in the research. Among the method we used is questionnaire to get the response from people using Smartphone Blackberry and Iphone. It was distributing 100 questioners to people answer and get feedback as my research from their perception. Other else, our group also searching from internet for get much information and many examples about how many people using Smart Phone like Blackberry and Iphone in Malaysian and the questionnaire. In order that, we are always ask our lecturer Puan Hasnira as my lecturer the Group Project subject for monitoring.Other various we used of using in the research from interview a few friends using the Smart Phone at collage or out of collage and get the perception from this research. 1. SELECTION OF RESPONDENT †¢ For the selection of respondent we are used from both of Smartphone Apple Iphone and Blackberry brand users were the target user and a lso the respondents of this research. In order that, we are also used from other Smartphone user or future users, beside both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. . Questionnaire In order that, the survey used by on internet for the questionnaire to promote our product. We passed the questionnaire based on Facebook, email and other else. Our group used the Survey Monkey for making the questionnaire and save all data and all answer from people. Used the survey on internet can make people to answer our questionnaire and helps makes success on survey. It’s easy to pass the questionnaire from survey buy internet. 3. Data Collection Study Besides that, have five parts on the questionnaire for making the question.Part A people answer the question based on thick the question and choose the answer based people choice. Part B is people should be underline the product are using and answer the questi on based on your product, also with part C and part E. Part D people should be thick the answer based on the box for answer the question. 4. PROJECT MANAGEMENT 1. WORK BREAKDOWN STRUCTURE The approach of breaking down the work used by the group in prior to converge in developing a detailed list of the activities needed to execute this project . The figure below shows the group WBS for the project. pic] 2. COLLECTING THE INFORMATION 1. Collecting information The very first step in project executing. The information collected is all about the marketing mix for Apple and Blackberry. 2. Analyzing and dividing information The information collected is being analyze and divided. 3. Gathering output The information that have been analyze are collected together to find out the results or findings 4. Moderation The process of arranging and gathering the collected data. 3. CONDUCTING INTERVIEW 1. Conducting interview Interview is the next process after information have been collected.The inter view approaches is using to gather the information from the respondent. In this case, the respondent is the salesperson of Apple and Blackberry phones. 2. Analyze requirement The process of analyzing the requirement needed to identify the types of information gathered. 3. Investigating information The next process in work breakdown structure. The information gathered must be investigate to find the results. 4. Gathering output The last step is gathering the output or the information get from the interview session and arrange in correct order. 4. SURVEY 1. SurveyThe survey is carry out in Bandar Baru Bangi where the expected respondent is the most. 2. Endorsement of questionnaires The questionnaires prepared are distributed to the target respondent in Bandar Baru Bangi. 3. Intepreting information The process of translating the data into useful information 4. Moderation The process of arranging the data collected. 5. 0 FINDING AND ANALYSIS PHONE’S BRAND USER [pic] Figure 5. 1 e xplain how many people using the brands of Smartphone between genders. For male using the Smartphone Iphone is 8%, Blackberry 26% and for Non-user Smartphone is 7%.In order that genders for female using the Smartphone Iphone are 9%, Blackberry 38% and Non-user Smartphone is 12%. The higher user using Smartphone Blackberry for female and male. OCCUPATION [pic] Figure 5. 2 explain the monthly income in occupation user for the Smartphone. Monthly income below RM1000 is using the Smartphone start from student, the higher using then Smartphone is 46%, Blue Collar Worker and White Collar Worker is 2%. For monthly income around RM1000-RM3000 for student is 2%, Blue Collar Worker is 25 and White Collar is 8%.In order that for monthly income RM300 and above more to Blue Collar Worker 5% and White Collar Worker is 11%. WHAT DO YOU THINK OF THE PHONE? [pic] Figure 5. 3 explain what people think about the brands of users. Firstly for it’s a new product the user of Iphone is 8%, Blackberr y is 12% and Non-user Smartphone is 3%. Iphone user said the think of the phone is 7%, blackberry is 28% and Non-user is 2% and lastly is about because a lot of people are using it for user Iphone is 2%, Blackberry is 24% and Non-user Smartphone is 14%. Many users Blackberry in this Bar Chart.WHY DO YOU CHOOSE THE PHONE? [pic] Figure 5. 4 explain why people choose the Smartphone. The user Non-user 4%, Blackberry 18% and Iphone 3% choose because the phone suits with their preferences. In order that, 5% for Non-user, 23% for Blackberry and 7% for Iphone choose the phone cause of they are like the features. And lastly because of the new trend, Smartphone Iphone support 7%, Blackberry 23% and Non-user is 10%. DO YOU THINK THAT THE PRICE OF YOUR PRODUCT IS REASONABLE? [pic] Bar Chart explains what people think the price in product is reasonable for Smartphone.Have 7% support yes and no from neither. In order that, from Smartphone Blackberry had 63% said yes and 5% said no. Smartphone Iph one 26% said the price is reasonable and 2% is not accepting the price is reasonable. DO YOU KNOW THE LATEST PROMOTION OFFERED ON THE PHONE? [pic] Figure 5. 6 explain how many people know the promotion latest in advertisement offered on the Smartphone. For television have 14% said yes, 4% said no and 1% did not hear new promotions. Radio, only 3% said yes. Internet, 45% said yes, 2% said no and did not hear the promotions.Newspaper, 18% said yes, 3% said no and 1% said did not hear new promotions. And last people know the latest promotion on banner, 5% said yes and only 1% said no. the higher people know the latest promotion on internet. WHAT IS YOUR OPINION TOWARDS THE PHONE? [pic] Figure 5. 7 explain about what opinion of people towards the phone choose. The first opinion its had 5% it is a they are don’t think that the phone is the best in market for now, also 18% people give the opinion is they are certainly hope that there is more new model to come .In order that had oth ers such as their own opinion support 9% and the higher opinion from people its 77%, they are said the phone they are used is the best phone so far. WHICH ONE DO YOU FEEL THAT IT IS WORTH TO OWN EVEN THOUGH IT COSTS? [pic] Pie chart in Figure 5. 8 explains about which one people feel that it is worth to own even thought it costs? Have 16% people feel that IPhone it worth to their own even though it costs than BlackBerry it’s 84%. I KNOW THE NEAREST OUTLET THAT SELLS THE PHONE. [pic] Figure 5. 9 explain about how many people nearest outlet that sells the phone.And the result its 23% said disagree about nearest the outlet, 4% said neutral and the higher it’s 73% people said agree about the people know the nearest outlet that sell the phone. And many people agree about that. I FIND IT IS HARD FOR ME TO GO TO THE OULET BECAUSE IT IS NOT STRATEGICALLY LOCATED. [pic] Figure 6. 0 explain that people how to easy people go to the outlet because it is not strategically located. The result is 10% people agree the located it not good strategies, 29% said that are neutral and the higher said 61% people said disagree about the located it’s not strategies.I LIKE TO GO TO THE OUTLET TO CHECK OUT NEW MODEL BECAUSE THE OUTLET IS VERY ACCOMMODATING AND THE SERVICE IS EXCELLENT. [pic] Figure 6. 1 explain how many people agree or disagree with like to go the outlet to check out new model because the outlet is very accommodating and the service is excellent. 15% neutral, in order that 29% it’s agreed and the higher like to go the outlet to check out new model is disagree 56%. DO YOU THINK THAT THE ADVERTISEMENT BY THE COMPANY ALERTED YOU ON THE EXISTENCE OF THE PHONE? [pic] Figure 6. 2 explain what people thing about the advertisement by the company alerted on the existence of the phone?People alert the existence of the phone is 70% said yes, that mean people said yes is higher. Second is 22% people said not entirely the company alert on the existence of the phone and lastly is 8%% people said no. 6. RECOMMENDATION Based on the research findings, Apple and Blackberry should improve their marketing strategy that focus on these four elements: product, place, price and promotion. The manufacturer must determine what product that fit the customer’s need and wants. The product produced need to satisfy the customer’s demand so that they can generate more profit rather than losses.In view of place, the Apple and Blackberry companies should have a detail research to sell their products well. The wrong place can affects the sales of products. Pricing also plays an important role in selling the goods. The price need to match with the target prospect’s income and affordable to own. Last but not least, promotion is the part of a good marketing process. Without promotion, even greatest products can’t be penetrated well into the market. 7. CONCLUSION The conclusion was that our research Smartphone would last the longe st in the entire device the tested. Our conclusion do support from our research paper.What we think that the research we are went smoothly and can handle any problem we have, except for the fact that the respondent in our survey it’s not satisfaction because it is not running fast in something. Therefore, we had to take measurements quickly. An interesting future for our research might involve testing about our research and marketing mix in Smartphone Blackberry and Apple IPhone to stimulate actual customer using is higher or lower in marketing mix plan. 8. REFFERENCES Abkowitz Alyssa. Hempel Jessi. Thai, Kim. How Blackberry Does It. (2009). Fortune 160,(4), pg. 92-100. Retired October 2009, from BusinessSources Complete Anderson, Thomas M. What You Need to Know About Smartphones 2. 0. (2009). Kiplinger’s Personal Finance, 63, (11), pg. 79. Retrieved October 2009, from Business Source Complete. Canadian company Research In Motion (RIM) since 1999. [2]. managementparadi se. com/forums/marketing- management/209000-marketing-mix-blackberry. html. Cleverly Simple. (2009). Economist, 392, (8651), pg. 80-81. Retrieved October 2009, from Business Source Complete. Datamonitor: Apple Inc. (2009). Apple Inc. SWOT Analysis, p. 1-11. Retrieved October 2009, From Digital Daily – John Paczkowski – IPhones Desire Drive (2010).

Frank Lloyd Wright Versus Takao Akiyama Architecture Essay

Frank Lloyd Wright ( 1869-1959 ) – one of the monolithic designers in USA history. For more than seventy old ages of his calling, he has done for the development of modern architecture, more than any other creative person in the West. Wright has put frontward the rule of organic architecture – that is unity and is an inseparable portion of the human environment. He formulated the thought of continuity of architectural infinite, contrasted with articulation and underline selected parts in classical architecture. Based on this thought alleged â€Å" unfastened program † method is among the agencies used by all the currents of modern-day architecture. However, the influence Wright goes far beyond the laminitis and current, alleged organic architecture. Image 1 Froebel ‘s blocks Wright was born in June 8, 1867 in Richland-Center, Wisconsin, USA, in the household of William Russell Wright, a music instructor and church leader, and Anna Lloyd Wright, a instructor from a celebrated household in Wisconsin, Lloyd. He was raised in Unitarian church canons. As a kid played a batch with â€Å" developing † blocks â€Å" Kindergarten † designed by Friedrich Froebel ( see image 1 ) . These were geometrical forms from which could be assembled composings in different combinations and 3-dimensional signifier. And eventually, the books of Ruskin and Eugene Emmanuel Viollet-le-Duc influenced the hereafter of the designer, likely more than two old ages spent in the technology college of the University of Wisconsin, which he failed to complete. Wright ‘s parents divorced in 1885 because of the Wright ‘s male parent inability to back up the household. Wright was educated at place, non go toing school. In 1885 he joined the Faculty of Engineering at the University of Wisconsin. In university, he works parttime helper to a local civil applied scientist. Wright left the university without having a grade. In 1887 he moved to Chicago, where he settled in the architectural house of Joseph Lyman Silsbee, an disciple of eclectic method. A twelvemonth subsequently he joined the house of Adler and Sullivan, headed by well-known ideologist of â€Å" Chicago School † L. Sullivan. Since 1890 company has entrusted Wright all the undertakings on building of residential existent estate. But few old ages subsequently, in 1893 Wright had to go forth the company when Sullivan finds out that Wright designs houses on the side. In 1893 Wright founded his ain house in the Chicago suburb of Oak Park. By 1901 he has 50 undertakings in his list of work.Wright ‘s basic rulesIn the architecture Wright sought to incarnate an thought which importance goes beyond the specific type of edifice. Execution of this thought was connected with the survey of traditional Nipponese architecture, which Wright became interested in the 1890 ‘s. Nipponese house was as supreme illustration of how the designing should extinguish non merely unneeded, but even more, to except unimportant. In the American house he excluded everything what is fiddling and confounding. Wright did even more. In merely functional elements that frequently were unnoticed, he opened a antecedently concealed power of expressiveness, every bit good as the subsequent coevals of designers has revealed the concealed strength of look in design. Wright reduced to a minimal figure of necessary parts of the edifice and the figure of single suites in the h ouse, organizing an enclosed infinite as subdivided so that the whole was permeated the air and freely position, giving a feeling of integrity. Fallingwater is one of the most celebrated Wright ‘s undertakings ( see image 2 ) . It ‘s a state Villa, built in a wood near the brook. The basic rule of constructive and spacial construction of the building consists in the fact that convergences are strengthened concrete cantilever slabs stick outing from the cardinal massif in the different waies and at the different degrees. Image 2 Fallingwater house, exterior The chief portion of the country of the first floor is a big common room, which is being freely connected, harmonizing to the rule of fluxing infinite, the dining room, kitchen and hall, which is connected through abundant Windowss and multiple glass doors to the outside patio infinite, every bit good as through stepss with a brook at the underside ( see image 3 ) . Image 3 Fallingwater house, interior, living room Interior and external environment are non separated, in add-on to that for the smooth ocular communicating there are used big planes of glazing, outer infinite penetrates between the stick outing consoles of overlap slabs, and the infinite continues outside on the patio. As in other houses of Frank Lloyd Wright, the texture of the walls inside is the same as the exterior. The interior the wood paneling mitigates the badness of rock and concrete. Glazing ever protected from the Sun. Above the entrywaies are installed cantilever canopies, solid or lattice. The chief Willard huntington wrights rules were: Tie the edifice as a whole with its site by doing it a horizontal length, and underscores the planes which are parallel to the land, but non to busy the best portion of the secret plan with the edifice, go forthing that the best portion for its usage, for the maps associated with house life. Do non do a room the box, and the house – the other box, do non turn the walls into a screen, enveloping the infinite. Ceilings, floors and cladding screens must rinse out each other, organizing one common enclosure of a infinite holding a minimal unit. Make all proportion of the house closer to a human graduated table, a constructive solution with the lowest ingestion degree and the most appropriate usage of stuffs, and the whole – most suited for life in it. Apply consecutive lines and sleek form. Extract the foundation of the house, incorporating the insanitary cellar of the Earth and topographic point it wholly over the Earth, turning it into a lower cap for the residential portion of the house, do a foundation in the signifier of a low rock platform on which to stand the house. All the necessary gaps to the exterior or indoors, aligned with human proportions and put them in the strategy of the edifice of course – whether in a individual signifier, or in groups. Delete the combination of different stuffs and, wherever possible, seek to utilize the same stuff in building. Make non to utilize decorations that do non follow from the nature of the stuff, so that the edifice would clearly show the topographic point in which being lived and the general character of the edifice would be an grounds of this.Takao Akiyama rulesNowadays the most claimed Ethno Style A ­is the Nipponese, or as it is frequently called, Nipponese minimal art, noted for its desire for simpleness and functionality. Takao Akiyama is a Nipponese designer known for his ability to suit the single-family house into urban milieus of Japan metropoliss. Japan came to minimalism non merely in the chase of aesthetics, but it was a effect of national features and life in a instead freakish clime, with the changeless menace of temblors. Nipponese house is frequently a portion of the garden, so the continuance of traditional inside ever has been a landscape, which is one of the rules o f Takao Akiyama architecture. In geographically little, overpopulated state particularly appreciated is the infinite, so the internal construction of the premises – the usual furniture and other properties of the house is minimized. The absence of otiose things is the basic regulation of minimal art. Daylight in the house is the chief beginning of lighting. Fu-1 house is built in the outskirts of the metropolis which has a arresting position of the Fieldss and mountains ( see image 4 ) . Akiyama wanted to confront a simple thought of planing a house – to make a shelter that protects from different conditions manifestations. Image 4 Fu-1 house, exterior â€Å" The full site is wrapped with the roof, wall or floor, and merely the halfway tribunal is unfastened up to make â€Å" eave † consequence. It has reinforced concrete construction and there is no a wall on the side of the pace, hence there are back uping Fe columns which besides work every bit window frames. All the elements are straight painted onto concrete with water-and-heat-proofing stuff. Merely the floor does non hold the heat-proofing map because of the floor warming system in it. â€Å" ( Fu-1 house, Takao Akiyama ) Takao Akiyama believes in a simpleness that why he does n't utilize many colourss and textures in his designs, which another design rule. Main colour is white and the construction stuff is concrete. â€Å" Interior besides don ‘ have excessively much connotations. In general, a house has a life room for relaxing, a kitchen for cookery, and a sleeping room for kiping, intending the designer limits the use. Interior measuring is based on the 3 metres width which the dwellers can experience the length of the house instead than width and that besides minimal figure people can freely busy. From the entryway to each room to the bathroom at the terminal, there can be seen a halfway pace at any minute on the right. For the smooth passage from one room to another, there are no walls in the way to forestall the watercourse. All the doors are skiding doors and foldaway doors except the 1 in bathroom – bathroom has glass door. † ( Fu-1 house, Takao Akiyama ) There is a plentifulness of infinite in the house ( see image 5 ) . With the aid of screens, drapes, beads in the floor, skiding dividers, etc. house can be divided into â€Å" functional countries † . Screens make infinite of the house visible radiation and transparent. By rearranging screens, the can be updated the interior though every twenty-four hours. Image 5 Fu-1 house, interior, dining room All the elements of the inside have a concise, geometrical form. A characteristic difference of a minimal art is the absence of decor and excess accessorizing. Image 6 Fu-1 house, interior, living room There is usage of simple natural coating stuffs: concrete, glass, metal, wood or plaster. Complete deficiency of decor creates an increased demand for stuffs, as in this instance, pieces of furniture themselves become decorations. Furniture and wall surface is smooth, without texture ( see image 6 and 7 ) . Image 7 Fu-1 house, interior, bathroom â€Å" The sequence of oculus motion to the outside is every bit of import as to the inside. There are several fast ones that some points catch your oculus to outside. Standing by the kitchen, on the left you can see the neighbour ‘s garden and on the other side you can see the stepss to the rooftop and the little stone pace under the steps. This is besides can be a pool which brings ice chest position in the summer. Besides there is couple more of those musca volitanss in the exterior. When you enter the house, you can see the trees of neighbours. † ( Fu-1 house, Takao Akiyama )DecisionFrank Lloyd Wright was a large disciple of Nipponese architecture, which manner is established on harmoniousness with nature. He believed that house should extinguish all unneeded and interior should be a continuance of the outside. A similar Wright Akiyama admires simpleness. Both designers used a strengthened concrete as a chief edifice stuff of their houses. Both houses are the building of the rectangular fields traveling in the different waies and at the different degrees making a volume which is a living infinite. Both designers consider that the interior grace of the infinite is in that small that is in the house. In both insides there are merely necessary pieces of furniture which create an ambiance of a place that contributes speculation, repose, relaxation from the attentions and problems of the outside universe. An image of the house, that both designers built, testifies that his maestro is wise, is non capable to the hustle and pandemonium of the outside universe, is able to see beauty in the mundane and look up to it. It ‘s the house where reigns the nothingness, air and visible radiation.Bibliography list:Early old ages, About Frank Lloyd Wright, Retrieved 23 October 2010 from hypertext transfer protocol: //www.architectstudio3d.org/AS3d/about_wright.html The Future of Architecture,1953, Frank Lloyd Wright, Horizon Edition DJ Wright ‘s calling, Retrieved 23 October 2010 from hypertext transfer protocol: //www.wrightnowinbuffalo.com/whattodo/wright_legacy.asp # calling Fu-1 House, Takao Akiyama, Retrieved 23 October 2010 from hypertext transfer protocol: //www.akiyamatakao.com/sub8.htmImage Beginnings:Froebel ‘s blocks, Retrieved 23 October 2010 from hypertext transfer protocol: //www.ozpod.com/store/froblox.html Fallingwater house, exterior, Retrieved 23 October 2010 from hypertext transfer protocol: //vinci.org/uml/motive.html Fallingwater house, interior, living room, Retrieved 23 October 2010 from hypertext transfer protocol: //posterous.com/people/favorites/10FySBFY7N7 Fu-1 house, exterior, Retrieved 23 October 2010 from hypertext transfer protocol: //1dom.wordpress.com/2009/09/30/gorodskoi-dom-s-lujaikoi/fu-1-house-1/ Fu-1 house, interior, dining room, Retrieved 23 October 2010 from hypertext transfer protocol: //1dom.wordpress.com/2009/09/30/gorodskoi-dom-s-lujaikoi/fu-1-house-13/ Fu-1 house, interior, living room, Retrieved 23 October 2010 from hypertext transfer protocol: //1dom.wordpress.com/2009/09/30/gorodskoi-dom-s-lujaikoi/fu-1-house-9/ Fu-1 house, interior, bathroom, Retrieved 23 October 2010 from hypertext transfer protocol: //1dom.wordpress.com/2009/09/30/gorodskoi-dom-s-lujaikoi/fu-1-house-15/

A Holy Nation

A Holy Nation Essay A Holy NationAfter creating the world, a paradise for human kind, God is forced to banish Adam and Eve because they disobey His orders to not eat fruit from the tree of wisdom. This results ultimately in the fall of man to earth. Immediately from the beginning of his time on Earth, man chooses not to follow the path set before him by God but instead spreads evil throughout the world. Therefore, the inherent problem humans face is the pressure to judge between good and evil, the need to aspire to be like God. Gods first solution to this problem was to flood the world killing everyone, but those on Noahs arch. God realizes, however, that this is not an answer to the problem that humans are, and decides upon a second solution, that being the Holy Nation of Israel. God creates Israel, so that the Holy Nation and its history can serve as a guiding-light to the world. Israel is therefore an example in which the world can look upon and learn from. A pivotal character within the great histor y of Israel, is the Holy Nations first king, King Saul. Saul epitomizes the problematic human being, and his character fully illustrates human pride, the need to rise up and be like God in judging what is right and wrong. This pride is ultimately the central source of all other sins. The rule of Saul over the people of Israel is a major turning point for the Holy Nation, for it marks the end of a line of Judges and begins a line of Kings. Saul is anointed king of Israel due to the sin of the people of Israel. The citizens of Israel, notice not only that Samuel, the Judge, was growing old, but also that his sons, whom he appointed to succeed him as Judge, did not follow their fathers ways but were intent on their own profit, taking bribes, and perverting the course of justice(8:3). As a result the people demanded a king be appointed to rule over them, even after they were given a solemn warning of the future kings tyranny (8:10-8:18). Because the Israelites reject the order of Judges , they thereby reject Gods word that He will save them, and have, as a result, lost faith in God. God states to Samuel, Listen to the people and all that they are saying; they have not rejected you, it is I whom they have rejected, I whom they will not have be their King(8:7). In spite of His peoples sin against Him, however, God finds a king to rule over Israel, and chooses Saul. In the beginning Saul is a strong and humble leader to his people. When is uncle questions him about Samuels remarks, Saul replies, He told us that the donkeys had been found but he did not repeat what Samuel had said about his being king(10:16). He does not tell his uncle that he is to become king of Israel because he is not overconfident and prideful in his position as ruler over Gods chosen ones. Moreover, Saul becomes very zealous and effective leader when he chooses to take a pair of oxen, cut them in pieces, and send messenger with the pieces all through Israel to proclaim that the same would be done to the oxen of any man who did not follow Samuel and himself to battle(11:5). Sauls first acts and first successes as king prove not only that he possesses the qualities of a good leader, but also reinforces in the mind of the people that he is Gods chosen. Sauls first victories against the nations enemies cause great joy and excitement amongst the Israelites. During this moment of rejoicing, Samuel gives a warning to the people of Israel that is more directed towards Saul himself. Samuel states, If you will revere the Lord and give true and loyal service, if you do not rebel against his commands, and if you and the king who reigns over you are faithful to the Lord you God, well and good, but if you do not obey the Lord, and if you rebel against his commands, then his hands will be against you and against your king(12:14-15). Here, Samuel is effectually warning against the inherent human problem, telling the people not ever to substitute Gods judgement for ones own judgement. Although this is only a warning, it comes at a very unexpected time and foreshadows Sauls perpetual fall form Gods good favor. READ: 12 Angry Men EssaySauls mistakes and sins toward God begin in his very next campaign against the Philistines. The Philistines mustered to attack Israel; they had thirty thousand chariots and six thousand horse, with infantry as countless as the sand on the seashore. The Israelites found themselves in sore straits, for the army was hard pressed, so they hid themselves in caves and holes and among the rocks, in pits and cisterns(13:5-6). Upon this pathetic image of his countrymen Saul begins to doubt Gods promise to save His people, therein lies Sauls fatal mistake, and mans basis for sin. As a result Saul chooses to acting in the manner of pagans, make whole-sacrifices in order to ensure the Lords favor. Although sacrificing to God may seem slight and excusable, the reason for which Saul chooses to act in this manner is not. Saul has shown that he has lost his confidence in God, and that his actions no longer correspond to Gods wishes because he can some how judge between rig ht and wrong for himself. At this point Sauls downfall is not fully apparent to the reader, but Samuel is able to see through to Sauls deadly sin. Samuel states, You have acted foolishly! You have not kept the command laid on you by the Lord your God; if you had he would have established your dynasty over Israel for all time. But now your line will not endure; the Lord will seek out a man after his own heart, appoint him prince over his people, because you have not kept the Lords command(13:13-14). Samuels words at this point seem far too drastic, but Samuel makes this statement because he is able to recognize that Sauls broken reasoning can only lead to more extreme sins against God. During Sauls next campaign against the Amalekites, Samuels warning comes to fruition, and now not only is God and Samuel able to see Sauls apparent flaws, but so can the reader. God directly commands Saul during a time in which the word of the Lord was rarely heard, and there was no outpouring of visio n(3:1), stating, Go now, fall upon the Amalekites, destroy them, and put their property under ban. Spare no one, put them to death, men and women, children and babies in arms, herds and flocks, camels and donkey(15:3). Fully understanding the commands that God gave him, Saul goes directly into battle with the Amalekites, yet he chooses not to obey Gods word, in spite of the strong emphasis that was put on the correct course of acts he should have taken due to Gods rare direct instruction. Saul inflicted defeat on the Amalekitesbut Agag king of the Amalekites he took alive and his army spared the best of the sheep and cattle, the fat beasts and the lambs, and everything worth keeping; these they were unwilling to destroy, but anything that was useless and of no value they destroyed(15:7). Therefore Saul as acted out in total defiance of God. He no longer follows the word of God, but instead has acted out of his own volition. His rejection of the word of the Lord results in his loss o f the Kingdom of Israel as prophesized by Samuel who took Agag and hewed him in pieces. Sauls actions at Amalek become a pivotal point in Sauls life because God does not support him any longer; he has loss his anointment as King of Israel. The argument that ensues between Saul and Samuel is a most powerful piece of symbolism. As Samuel turned to go, Saul caught the corner of his cloak and it tore.(15:27). At this point Saul is standing like a guilty child, pathetically holding onto a shred of cloth. This image marks the start of Sauls drastic downfall. READ: Fahrenheit 451 - A Charred Existence EssayA new king is revealed to Samuel, by God, as being David. God also anoints David as King of Israel, presenting a major conflict since there are now two kings of Israel. David is also appointed commander of Israels army and succeeds in battle, routing his enemies a number of times. As a result Israelites begin saying, Saul struck down Thousands, but David tens of thousands(18:7). This causes Saul to become thick with jealousy of David, and soon Saul is seen hurling spears trying to murder David, yet David amazingly is able to dodge certain death. After this Saul was afraid of David because he saw that God had forsaken him and was with David, who led his men into action and succeeded in everything that he undertook(18:12). Yet Saul continues to pursue and try to murder David, a clear agent of God. Therefore, Saul has ultimately developed on three separate levels. On the first of these levels, he first begins to doubt Gods power and wor d when he sees the massive Philistine army and makes a sacrifice to ensure Gods support. This first sin slowly progresses onto a second level, when Saul chooses to openly defy God and decides to spare Agag. In his final level of development, Saul has deteriorated into an evil person searching for a way to destroy Gods good work. Although it is perfectly clear that God protects David, Saul continues to try and kill him. At this junction Saul finds himself alone; his son is on Davids side, his daughter is on Davids side, his people are on Davids side, and most importantly God is on Davids side. Therefore, Saul must die and give way to David, yet David is unwilling to kill Gods anointed one, and the Philistines are kept from kill Saul because they are all uncircumcised. The final solution presents itself when Saul is injured and thereupon he took his own sword and fell on it. Once Saul is dead as a result of his own hand, David is king and he is not stained with the blood of another an ointed king. Sauls progression from Gods chosen king to king against God comes full circle. He came from the sin of the people and therefore he must die when he returns to that sin. Sauls story serves as an example of human natures need to judge for itself in its purest form. This need is very problematic, as we have seen, because humans can only see the obvious cause and effects that present themselves throughout life. The Lord does not see as a mortal sees; mortals see only appearances but the Lord sees into the heart(16:7). As humans our perceptions are imperfect, and as a result we cannot possibly judge what is right and what is wrong. Therefore, the most basic human sin is then need to become like God in making these judgements that we cannot possibly make with any accuracy what so ever. Saul embodies pure pride and is apart of Israels development into a nation that will ultimately serve as a guide to the world because he is a model of what humans must restrain themselves form doing and bein g. Religion Essays

How to do the Staffing and Training for Global Operations Research Paper

How to do the Staffing and Training for Global Operations - Research Paper Example 7 Regiocentric Approach †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Geo-centric Approach- Global Approach†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Selection Process for Global Assignments†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Training and development for expatriates †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Cross Cultural Training †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Introduction Going global was considered to be a great achievement few years ago, but today, it is part of a company’s survival strategy and rather an essential element to de-risk the business from a single country shock. Going global has become an increasingly important business strategy because of that most businesses face challenges of localized economic policies and competition. The advances in information technology and telecommunication that scholars consider it as second revolution have caused tremendous changes in global business and increased the volume of trade between nations. Multinational companies have been playing major role in the process of moving goods and services around the globe. When companies go global and operate in different countries, policies relating to employee hiring, training, compensating and maintaining are largely aff ected and human resource managers are required to have a global perspective of business to effectively formulate and implement human resource policies. This piece of research paper addresses the importance of effective staffing process for a company when operates in other countries and explains main elements of international human resource management in relation to hiring, training and compensating the employees. This paper explains main modes of global staffing in relation to managing expatriates and analyzes various selection factors for global operation. Need for effective Staffing for Global Operation In recent days, managers of large multinationals have been realizing the significance of human resource practices to ensure the profitability and competitive advantages of their business. Human resource management has become more involved in helping international organizations and these organizations necessarily require to develop global strategies with major focus to hire, manage and retain best employees in order to ensure competitive advantages. As Briscoe, Schuler and Claus (2008) stated that the impact of a company’s international activity on human resource varies according to various factors like stages of internationalization, the global nature of the particular industry and specific choice of the firm etc (p. 29). Large companies that have been operating in its home country often suddenly become global and as a result its existing human resources start working in different conditions with no previous experiences in international operation. Likewise, companies need to hire, train maintain and retain talented employees to be able to work in multinational conditions. Stahl and Bjorkman (2006) stressed that global staffing has become a critical issue in international management for the following reasons:- There has been growing awareness that the success of international business mainly depend on recruiting the qualified senior and other managers.

Wollstonecraft assessment on women education Essay

Wollstonecraft assessment on women education - Essay Example To begin with, it would be advantageous to examine her views on the topic. One of the basic claims that she makes focuses on the idea that â€Å"women are miseducated rather than educated under the reigning system, debilitated and â€Å"depraved† physically from lack of exercise and excessive restrain, debased morally by being taught only to â€Å"abstain† from vice but not how to attain to virtue† (Johnson 32). This is a rather insightful approach since it undermines the whole education system of that time. The author mentions lack of physical education which results in both actual and abstract deprivation of power. In addition to that the moral health of women is also at risk. Moreover, Wollstonecraft appeals to emotions of the audience when she â€Å"relies heavily on the rhetoric, image, and idea of enslavement† (Buss, Macdonald and McWhir 100). While for her contemporaries slavery has nothing, but another phenomenon which takes place in society, the m odern people fully understand the dramatic comparison that this author made. What is more important is that Wollstonecraft does not simply acknowledge the problem, but points out the major obstacles on the way of coping with it. Thus, she â€Å"recognizes that monarchist miseducation of sexual character comes about through various societal institutions† (Laird 189). Indeed, it is rather hard to introduce any changes in society especially in her times: the social life was considered to be static and the above mentioned institution were dedicated to make sure that nothing would be changed in the accepted state of affairs. Finally, Wollstonecraft elaborated on the major problem of lives of women: she argues that â€Å"a woman trained only to be desired and flirtatious, who has then no means to satisfy herself after marriage except by continuing to work her charms† (Bach and Clements 113). In other words, there is not room for personal evolution that is left by the system. Wollstonecraft saw education as a viable

Discuss the effects that the institution of slavery had on Atlantic Essay

Discuss the effects that the institution of slavery had on Atlantic Civilization - Essay Example The Europeans and American colonies were interested in Atlantic slavery because the location was easily accessible and secondly it was cheaper to get slaves. In order to prove the thesis of this paper that slave trade had great impacts on Atlantic, let’s zoom into what happened. The ancient Egyptian society is well much known for its unique pyramids. The construction of pyramids was done by slaves who worked for long hours under inhumane conditions. Young people especially from the Hebrew community were the ones who were building the pyramids. With the capital punishment of death, they would opt to endure the hardship as the best options. This can be attributed to the reign and era of Pharaoh. These slaves had no right to anything as they were constantly subjected to servitude. Therefore, the results of slavery led to construction of pyramids (Carney, Judith, and Richard, 21). There was also acquisitions, by African, of European good and commodities, in exchange of human cargo. This is to say that European slave trade terms and conditions demanded that, in exchange for their goods, like guns, cooking utensils, attire and alcoholic drinks, they required slaves rather that gold. As a result of this, merchants, who traded for Europeans, were encouraged to get slaves so that they can exchange with European commodities. Consequently, this desire to acquire European commodities led to slow economic growth in internal trade. This is because, demand for internal commodities went down. On the other hand, the acquisition of guns in both the Central and West Africa enabled establishment of military and political tribes in Africa (Green, 3). Besides trading human for European commodities, some European slave traders exchanged slaves for gold. As a result, there was accumulation of wealth within the European slave trade chatter. With availability of wealth, slave merc hants were not only able to facilitate industrial revolutions and capitalist production, but they

Market research Assignment Paper Example | Topics and Well Written Essays - 750 words

Market Assignment - Research Paper Example Energy drinks are products that became popular in the year 2000 and their popularity kept on increasing since then. These products are really suited for those individuals who have to work at night hours or have a hectic nature of work on their shoulder. The launch of a 12 hour energy drink would be considered a market leader product in a market where the current offering is only a 5 or a 6 hour version of the energy drink. As it is considered to be newer version of the product in the existing market, it would be really beneficial if a market research is conducted to analyze whether the product will succeed in the market or not. As the company in question lacks the budget to conduct a survey or the focus group research analysis, the only option left would be to use public information on the energy drink market that would help in identifying the target markets for such an energy drink. On the basis of the information and the current buying behaviors of individuals, it seems obvious tha t the target market for a 12 hour energy drink would be the age group of 16 to 30 years old. The recent trend of advertising for the energy drinks currently focus on the young generation of such age group. This age group is can further be divided into athletes, gamers, party lovers and workaholics. Now it would be really difficult to target all these different target groups with a uniform/similar product but since the product brings an extension to the time period i.e. 12 hour version, it may be possible that it can serve all the different target groups with a uniform product i.e. similar product, packaging, etc. By identifying the target market, a segment of the market would be identified. This market segmentation would help in reduced marketing costs for the company. For a successful market segmentation and target market, proper consumer data would be analyzed with respect to the energy drinks. Using the public information, both quantitative and qualitative would be analyzed. Quan titative data would include such as age group, the age group of 16 to 30 years old would be the perfect market as far as the age group is concerned for the 12 hour Power O energy drink. The income factor would not be much of a concern as far as the target market is concerned, the prices of such energy drinks are cheap and these can be easily bought by the target age groups. As far as the qualitative data is concerned, there would be no effect based upon the education of that particular target market. The occupation of the target market may come into question with regards to the occupation. People working at night hours are deemed to be fond of energy drinks, hence a 12 hour Power O energy drinks would really help them. The only question that would really matter would be the fact that such 12 hour energy drink would have ingredients that might have negative effects on the users. Such 12 hour energy drink would have heavy amount of caffeine that can be considered to have negative and harmful effects on the users of such energy drinks. Hence at the target age range of 16-30, it could be excessively harmful and it can create legal restrictions on the sale of such energy drinks (as is the case in Norway and Iceland where under 16 sales is prohibited) because of the increased amount of caffeine

Sustainable redevelopment of contaminated land Dissertation

Sustainable redevelopment of contaminated land - Dissertation Example Research Philosophy 23 2.3. Research approach 25 2.4. Research Strategy 25 2.5. Research Choices 27 2.6. Research Framework adopted 29 3. Literature Review 31 3. Literature Review 31 3.1. Complex issues in Brownfield projects 33 3.2. Models for Brownfield projects 35 3.2.1 Bath Model 37 3.2.2. A-B-C Model 39 3.2.3. Football Model 43 3.2.4. Land Use Puzzle Model 47 3.2.5. Interaction Matrix 47 3.3. Risk assessment in BRP projects 49 3.3.1 Economic Risks 51 3.3.2. Environmental Risks 55 3.3.3. Social Risks 59 3.3.4. Technical Risks 63 3.4. Legal issues and problems in BRP 67 3.5. Valuation of BRP sites 69 3.6. Assessment matrix for case study evaluation 73 4. Analysis of Case Studies 79 4. Analysis of Case Studies 79 4.1. Selection of case studies 79 4.2. Kings Waterfront, Liverpool Case Study 79 4.3. Thames Gateway Case study 89 4.4. New Islington, Manchester Case Study 101 4.5. Other BRP Case Studies 111 4.5.1. Stockton-on-Tees Case Study 111 4.5.2. Newcastle upon Tyne Case Study 113 5. Discussions 117 5. Discussions 117 5.1. Discussion of case studies 117 5.2. Development of Critical Success Factors for BRP 121 6. Conclusions and Recommendations 127 6. Conclusions and Recommendations 127 6.1. Conclusions from the research 127 6.2. Recommendations for BRP 129 6.3. Limitations of this research 131 6.4. Suggestions for future research 131 References 133 References 133 List of tables and figures Figure 1.1. Approaches to risk management (MAH, 2007) 15 Figure 1.2. Exposure pathways for BRP sites (ENE, 2011) 17 Figure 2.1. The Research Onion of methodology (Saunders, et al, 2009) 23 Figure 2.2. Research framework adopted 29 Figure 3.1. Sustainable dimensions of regeneration (McCarthy, 2002) 35 Figure 3.2. Bath tub model (Alberini, 2005) 37 Figure 3.3. ABC Model (De Sousa, et al, 2009) 41 Figure 3.4. Football Model (Boehm, 2009) 45 Figure 3.5. Interaction Mix Model (Schadler, 2011) 49 Figure 3.6. Parameters and inputs for BRP site valuation (RICS, 2003) 73 Table 3.1. Assessment Matrix for case study evaluation 77 Table 3.2. Interpretation of scores(NEMW, 1997) 77 Figure 4.1. Kings Waterfront BRP site (Evans & Shaw, 2012) 83 Table 4.1. Assessment matrix for Liverpool case study 89 Figure 4.2. Thames Gateway BRP map (Delivery Plan, 2009) 91 Figure 4.3. Zero Carbon home design at Thames Gateway BRP (Delivery Plan, 2009) 95 Table 4.2. Assessment matrix for Thames Gateway Case Study 97 Figure 4.4. Plan of the New Islington site (Grant, 2010) 105 Table 4.3. Assessment matrix for Islington, Manchester Case Study 107 Table 5.1. Summary of scores 117 Figure 5.1. Critical Success factors for BRP (Dixon & Otsuka, 2010) 123 1. Introduction Sustainable redevelopment of contaminated land, also called as Brownfield Redevelopment Process - BRP, refers to redevelopment of contaminated land that was used earlier for industrial infrastructure and other commercial purpose (EPA, 2005). Such sites would have low to medium concentrations of oil and solvents in the so il, there would be hydrocarbon chemical spills, mixing of heavy metals such as lead and paints, asbestos, tributylins and other such harmful material (MAH, 2007). Such sites would have housed Old industrial and chemical plants and other such units many decades back when environmental standards and regulations on spills and pollution were not very strict (Bacot and Cindy, 2006). In many cases, such sites are located along rivers and highways and near inner near city areas and the land is considered valuable due to its proximity to the city centre. Such

Essay Example | Topics and Well Written Essays - 250 words - 178

Essay Example Media practices engross a course of communication between people, and such communicative processes shape societal behavior. This is evident in the materialistic role that cinema, as a form of technology, plays in the society. Larkin cites Nigeria as a country in which cinema creates a fantasy space that comprise the entire sensory experience of urban living and modernity (Larkin, 2002). Technological determinism changes the traditional structures of sociability. Michael Warner asserts that the cultural structure of a medium is a set of political conditions of discourse, such as practices and structured labor referred to as technology (Warner, 1990). News making in the digital era is guide by clicks and spins, as explained by Dominic Boyer (2013). The author explains the communicative process in the digital process from a perspective that sees the process as an unconscious way of reading the mood of the society, who is the object. Similarly, Amanda Weidman confirms that the association of class structures and technological media shape notions of power and realism by dictating which information circulates across the public (Weidman, 2010). Mediating technology and mediated content, which are the subject and object respectively, determine people’s listening practices and psychological

Leadership Movie Review Example | Topics and Well Written Essays - 1000 words

Leadership - Movie Review Example The fact that he and his men were wiped out eventually may be considered immaterial if one chose to look at it in terms of the leadership he displayed. In the film, Leonidas and his troop do not seem intimidated by the apparent strength of the opposing group. They look inspired and driven by a sense of self-belief? They are fighting for a purpose and will not stop at anything to defend their kingdom from external aggression. They are undeterred and willing to pay any price to defend their territory from foreign oppression by the Persians. Discussion It takes extraordinary leadership to venture into certain things. Leonidas must be an extraordinary leader to make his 300 men believe that they could be victors in a battle against 300 men. Kouzes and Posner (2012) outline certain five practices of exemplary leadership in any organization. An exemplary leader models the way. They have the quality of personal credibility. They inspire others to believe in their abilities. They stand up for what they believe in. Leonidas stands against oppression of the Spartans by the Persians. He certainly understands that the inner belief is superior to physical strength at the battlefront. He makes 300 men believe in him, and they line up against 300000 men. According Kouzes and Posner (2012), a leader models the way by building and affirming certain shared values that are embraced by all. Leonidas and his men share the belief that Greece should never be invaded by foreigners who would end up oppressing the Spartans. They fight for a common cause. The second practice of an exemplary leader comes out naturally at this point. It involves inspiring a shared vision.

Martin Johnson Heade Essay Example for Free

Martin Johnson Heade Essay Martin Johnson Heade (originally Heed), the eldest son in a large family of Joseph Howell Heed was born on 11th August, 1819 in Lumberville, a small rural location near Doylestown in Bucks country of Pennsylvania (Hollis Taggart Galleries, Para. 1). His father owned a farm and a lumber mill. His life is said to have been influenced by the two cousins, Thomas Hicks and Edward Hicks who probably taught him his first art lessons locally. His passion for art grew considerably in the 1840s, and it is around this time that he took a study tour to England and stayed in Rome Italy for two years. By the year 1843, he was residing in New York and later moved to Brooklyn, where he changed his name to Heade, and later on moved to Philadelphia (Hollis Taggart Galleries, Para. 2). In 1848, he took his second academic European tour to return later in 1850. The second trip did not leave him settled either, as he continued to travel while settling down briefly in the towns of St. Louis, New Haven and Providence. It was in this decade that he deeply studied and explored the effects of light on the environment, a subject that was equally dear to American Luminists Sanford Gifford, John Kensett C as well as Fitz Lane Hugh. Consequently he fully got into landscape painting (Hollis Taggart Galleries, Para. 2). In 1859, he rented a studio in the famous tenth street studio building in New York and became a full time painter (Lurie and Mappen, Pp. 355. ) It is in relation to this that he is remembered for his flora, fauna and landscape paintings that do not only have a rich effect of color and light but could also portray some poetic sentiments. Its while operating from the same studio that he met Fredric Edwin Church from the Hudson River school who was later to become his close friend and associate. This period is seen as the turning point in his life as it signaled the onset of his unique lifestyle and a lasting interest in landscape and paintings. In 1863, he interpreted the chaste Latin American coastal landscape in a unique manner and later toured Rio de Janeiro in Brazil in the same year (Hollis Taggart Galleries Para 3). The goal of the tour was to illustrate a complete different version of South American Hummingbirds. He was so enthusiastic about the Hummingbirds that he hoped to prepare an outstanding and an elegant album about these creatures in Britain. Though he hoped to have this album published in Britain, it was never to happen. Hummingbirds however continued to be a dear subject to him as evidenced by the paintings that he did in the rest of life. He continued making trips to the Latin America notably in Nicaragua, Colombia, Jamaica and Panama. In the course of those visits, he studied the local flora and fauna, painting both large and small landscapes of hummingbirds and orchids, works that saw him get recognition at the gallery exhibition in New York and Boston. At the age of sixty four in 1883, Heade got married and moved to St Augustine in Florida. This is where he was to spend the rest of his life while he continued to exhibit his paintings in northern towns such as Boston and Springfield Massachusetts. He was almost forgotten in the New York City but was later rediscovered during the revival of the Hudson River painting school and has from then on been accorded the respect and major status that he commanded out of his outstanding work. In Florida, an oil tycoon and hotel magnate Henry Morris Flagger invited Heade to set up another studio, which was to be last studio, in a building behind Ponce De Leon, a hotel that was owed by Flagger in St Augustine. In his two decades stay at St Augustine prior to his death on September 4 1904, he continued to paint while fascinated by the flora and fauna located in Florida. His works were mainly Cherokee roses, orchids and magnolias (Hollis Taggart Galleries, Para. 4). The works could often depicted the same flower over and over again but in different blooming states thus bringing out the hidden beauty of the environment that is not obvious to many. During his stay in St Augustine Florida and prior to his death, Heade made more than one hundred and fifty pieces of work . Most of this work focused on the exuberant nature and landscape, flowers, sceneries and fruits of the American south , topics that were dear to him also. It is against this background that he is remembered, having not only taken a lot if interest in a rare subject but also having pursued it with vigor, passion and up to the old age. He did what he liked most and did it best. The outstanding feature of any artistic work done by Heade is their capture of their botanic and scientific accuracy. They note every line on the leaf, every mark on the facet, fruit or blossom. The figures below are example of the artistic work done by the 19th century artist and depict the mystery surrounding him and his interest in the natural world. Though the work was done more than a century ago, the beauty and elegance has surpassed the passage time. Fig. 1 Source: http://www. martin-johnson-heade. org/ Although little is documented in writing about Martin Johnson Heade as he left no identifiable body of writing, his contribution to the field of art and painting is immense. Such is evidenced by the Martin Johnson Heade, a function organized and premiering at the Museum of Fine Arts (MFA) in Boson from the 29th day of September 1999 through the 17th of January 2000 which shed light on Martin Johnson Heade as one of the most original and all time artists in the history of mankind (Traditional Fine Art Online Inc, Para. 1). MFA owns an outstanding collection of work done by Heade including about 30 paintings, numerous drawings and other materials such as sketches and sketch books that he used. Although he was practically unknown during his own days, Heade is today also recognized in America as a great romantic painter and uniquely as a master landscape painter as far as floral still life is concerned. With a career that spanned over seventy years, a lot went to his name’s credit as noted during the function organized by MFA, having produced a varied body of work more than any other American artist of the 19th century. Martin Johnson Heade is sure to give new insights into the work of one of the most intriguing of American artists, whose paintings have a strange and almost surreal intensity. Heade was one of Americas most productive and inventive artists, and his work reflects a wide range of talent and creativity. The exemplary work captures such a variety of moods, from his atmospheric effects, the glory of light, the sumptuous warmth of his orchids and tropical scenes, and the inexplicable sensuality of so many of his works in every genre. I hope recognition of his genius grows as more and more people are introduced to these superb paintings (Traditional Fine Art Online Inc, Para. 6). During the popular Mesueum of Fine Arts event, Heade’s favourite hummingbirds painting was revisited. It was recounted that even if he never managed to secure the two hundred subscriptions needed to print his expensive book, which was never printed anyway, he produced four hummingbird chromolithographs for the book and could at the time be viewed in Boston as well as the sixteen paintings that were intended for the gems of Brazil from the Manoogian collection (Traditional Fine Art Online Inc, Para. 7). Earlier on in 1955, a historian and the then director of Macbeth gallery Robert Mclntyre had donated some work done by Heade to the Archives of American Art. Such included his sketch book, notebooks as well as letters and correspondeces between him and his close friend and associate Fredric Edwin Church between the year 1866 and 1899. In addition, they included a detailed notebook about hummingbirds that is handwritten as well as a circa dated in the range between 1853 to 1877. The scattred papers measure 0. 3 linear feet and date between 1853 and 1904. In the year 2007, the above were completely digitized to enhance archiving and are now avilable online as the Martin Johnson Heade Papers Online. They had first received a preliminary level of processing immediately after donation before being microfilmed in the same order that they were donated. The notebook and the sketchbook being the first ones to have been donated were therefore proffesionally conserved in the year 2004. Another area that is seen to have captured Heade’s passion is still lifes of southern flowers especially the magnolia blossoms laid on velevet. This was an advancement of an interest that he had since the 1860’s. In his earlier work in this genre, he had done flowers keenly arranged in an ormate flower vase and placed either on small or a large table, but covered with a mere cloth as opposed to velvet. At the time, he was the first and the only american artist who could create such an extensive body of work either in still lifes or in landscape and environment. In 2004, Heade was again recognized and honored with an outstanding stamp from the United States Postal Servive featuring a piece of his 1890 oil-on-canvas painting otherwise called Giant magnolias on a blue Velvet cloth. There were few artists who emulated head in the 20th century owing to the fact that he was unpopular at the time. However his work and art has been duplicated and forged by many especially in the 20th and 21st century. Such is attributed to the way his work has continued to turn up in garage sales as well as other unlikely places as opposed to works by other artists such as his friend Fredric Edward Church or ohn Kensett.. The popularity of his work can be attributed to the way he related with middle class buyers, his outstanding passion and effort put in as depicted in his various trips and his willigness to distribute his work all the country. Though unknown to him even at the end of his life, Martin johnson Heade was one of the most outstanding artist that ever existed on the face of earth. His passion in what was then an unpopular venture tells it all. His keen interpretation and approach towards the light and the environmet at large, his representation of the same on his paintings as well as his vigor and dedication to distribute his work, all leave no doubt that he did what he loved and in return loved what he did. His work does not only reveal what is unobvious to many but also unearths what is sincerely unknown and his spirit therefore continues to live moreso through his elegant work. Martin Johnson Heade is no doubt a legend whose life deserves recognition by and over generations while his work continues to demand respect over centuries. Works Cited: Hollis Taggart Galleries. Hollis Taggart Gallaries. 2007. 26 May 2010 http://www. hollistaggart. com/artists/biography/martin_johnson_heade/. Mappen, Marc and Maxine N Lurie. Encyclopedia of New Jersey. New Jersey: Rutgers University Press, 2004. Traditional Fine Art Online Inc. Meseum of Fine Arts Boston. 29 September 1999. www. mfa. org. 26 May 2010 http://www. tfaoi. com/newsm1/n1m630. htm.